In 2007, the company set a target to replenish all water used in its products and production processes by 2020. However, it now appears that the target will be achieved by the end of this year. In 2014, Coca-Cola replenished 94% of the water it used. It’s able to do so with the help of 209 community water projects led by scientists in 61 countries. Its heavy investment in wastewater treatment facilities has matched the ambitious nature of the target and cemented the company as a clear leader in water sustainability.
Coca-Cola’s efforts are increasingly important as water scarcity issues around the world intensify. Water issues are receiving more attention than ever and public and media scrutiny along with the growing risk of legislation make it a crucial issue to address. Failure to do so can threaten a company’s license to operate, particularly those with water-intensive activities. Coca-Cola’s success shows that huge achievements can be made in a relatively short period of time. Other companies will likely attempt to emulate this success as The Coca-Cola Company continues to raise the bar.